An article from one of my buddies on best practices and statistics for email marketing. What to do, what not to do, and some actual stats on open rates and deliverability. A refreshing change and straight answer.

Our first guest post is going to be from Chris Thompson. Chris and I worked together a while back with Rich Schefren, one of the big name IM gurus. He was then the marketing director and responsible for organic traffic, CPC, CPA, and business development. Like me, he has since moved on. Unlike me, he is now a fancy-pants COO at the Invidia Group.

We talk about the difference between a marketer who focuses on strategy vs one who is an expert in execution. Yes we are different, and no we can’t all do both.

Subtitle: The science behind why you suck… and finding a happy medium.

We discuss the use of metrics when building and tweaking your marketing strategy. How it sucks to define the metrics, collect them, and interpret them. And why you would be an idiot to not do it anyway.

My take on the housing marketing bailout, Rick Santelli, a stupid whore who over-extended herself, and why I think that a foreclosure stimulus is a bad idea

Check out the new humor site! Shortbushumor.com It’s gonna be huge!

I show the use of inappropriate humor with a humiliating story involving my penis, an unsympathetic doctor, and a giggle.