Welcome to the new Evil Genius Interactive, now located beach-side in Sarasota, Florida. 

EGI is now leaner, meaner and more focused than ever on helping small businesses plan and realize their unique marketing and strategic goals. 

Click the Video for a 2 minute overview of our portfolio!

About Me (JJ Kennedy)

I hold an MBA from the Univeristy of Rhode Island with a specialty in marketing and information systems.   I also hold dual bachelors in Marketing and Psychology from the MA College of Liberal Arts.  I began my career as a webmaster and eventually moved up the ranks as an internet marketing manager, product manager, internet director and eventaully became the Vice President of Internet and eMarketing at Pitney Bowes…..alas the corner office, cherry desk, secretary, and trophy house…..and ultimately…. hated it.

So why the change at EGI?

My reason for switching to freelance work is fairly straightforward. My wife and I are hoping to welcome a little EvilOne soon, and I am in the process of seeing if this can become a viable solution allowing me to do both the work I love, and have the flexibility to spend time at home with the kids. 

During the last few years I have been splitting my time between working as Vice President of Marketing at Action Real Estate and running Evil Genius Interactive which was responsible for much of the marketing work for larger clients at Action.  I (and occasional staffers) created a multiude of marketing campaings that included everything from websites to direct mail, TV advertising to corporate sponsorhips, social media to telemarketing…and everything in between. 

These days it sounds a bit cliche, but I really am a marketing “jack of all trades”. It does keep me from being the ultimate guru in any one area, but it also means that I can do (or have the contacts to do) pretty much anything you could ever dream of needing when it comes to marketing any type of product or service. 

So how do we work together?

I will be taking on a limited number of new clients until the booking hours are full (which, trust me, won’t be a lot).  My goal is to establish a stable of 10-20 businesses that I work with on a regular basis going forward.  I’ve always enjoyed and had the best results when I can take the time to get to know a company, its team, and help build a plan of action to reach their goals, and stick around to make sure that goal is realized.  Some may be project based, some straight billable consulting, others with potential I may be interested in partnering with.  It will be on a case-by-case basis.

So what exactly does the NEW Evil Genius Interactive do?

My focus is threefold:

• Marketing & Business Strategy & Implementation
• Marketing Creative – Websites, Blogs, identity kits, Flash development, brochures, direct mail, social media, Search Engine Marketing, video, you name it
• Content /Writing- Web content, article marketing, ebooks, whitepapers, brochures, blogs

Regardless of your marketing needs, please call Evil Genius Interactive today for a free consultation.

(352) 262-5540 or info@evilgeniusinteractive.com