Evil Genius has teamed up with its sister firm, Bayline Partners in Boston to offer a new breed of Search engine visibility.  You show up on page one or its FREE!

A caveat before we even begin.  While I hope this article entertains and informs you, its ultimate purpose is to pitch a new service my company is offering.  I made an extra special effort to make it fun, but it is what it is.  If that bothers you, go away.  If however you enjoy my warped perspective, self-flagellating sense of humor,  and/or are thankful for the hundreds of articles and tutorials I have penned pitch-free, read on!  Ultimately I really believe in the value of this program or I would not offering it.  So, as Forrest says…that’s all I have to say about that.

While I’m pretty well known for giving stuff away for free, it’s usually with a purpose.  I’m not real big with the concept of losing money (unless of course when it comes to the stock market where my incompetence seems to have no bounds) .  So when Kevin (CEO of Bayline) and I started talking about the program he was running, I was understandably…how do I say this gently….passing him a helmet and assigning him the open seat on the short bus.

If you would like to get straight to the details of the program, skip down.

If you would like to be marginally entertained first, read on…

A walk down memory lane… boys will be boys

Kevin and I cut our chops together as fresh MBA grads in Boston at a company called Instinctive, later changed to eRoom.  This was the pre-dot com bubble and the office was replete with both in-office parties where beer was not only allowed, but supplied, and a foosball table in the lobby.   ….aah I miss those days. 

Kevin was slaving away as events manager in a cubicle next to sales, I was in a shared office down the hall working as my self-appointed title of “web guy” which to my ears sounded oddly more prestigious than webmaster.

When I was finally given the big promotion to internet marketing manager and received the thumbs-up to add to my staff, I approached Kevin.  I can’t even recall how we met or hit it off in the early days, but apparently somehow we did.  At this point Kevin had zero experience building websites or anything to do with technology, but he was a very bright camper.

One of my fondest memories of any of my start up days was sharing an office with Kevin.  They were days full of both fratboy tomfoolery and genuine hard work.  Let me give you an example of the former.

My desk was at the back of our office, with me facing the doorway.  His was up front on the left, also facing the doorway, but set up so that one of his computer monitors faced me, but was hidden if someone was standing in the doorway.

With me being in full view of anyone walking down the hallyway, everybody used to just stop at the door to talk to me.  This did not go unnoticed to Kevin. 

He somehow got it in his head that it would be funny to flash porn on his screen while an unknowing person stood in the doorway to talk to me.  Usually the picture was an enormously fat woman nude and spread eagled.    On special occasions, like when it was VP or higher, he made sure to step up the nastiness.  I am not even sure where you would find that type of stuff in those days, but needless to say, many of the participants were either German, Japanese, or equine.

Not to be outdone, I decided to make my retribution a little more personal.  Our office manager was a very cool guy named Robert. He was also flamingly gay.  Not kinda gay, but the flamboyant gay that makes most people uncomfortable. .  Being a fit, blond-haired, blue-eyed guy who was into personal grooming, it wasn’t a stretch to imply to Robert that Kevin was as closeted brethren as well .  And trust me, I implied it a LOT.  Every chance I got I would drop the subtle hints.   To this day I remember the email Kevin got from Robert with just a picture of a biker in chaps and a thong.  The caption simply said  “hot!”

In all, Kevin is basically the guy your parents would want you to marry.  Handsome, intelligent, well spoken and well coiffed.  I however, am the guy you snuck out of your bedroom window to go meet at midnight.  We both somehow managed to land supermodel-worthy, doctoral-level wives…but he in his way (think Opie from Andy Griffith) and me in mine (think Edward from Twilight…without the sparkles…or good looks) . But I digress.

In time, Kevin went on to start his own firm Bayline Media, which has now grown to become Bayline Partners with a staff of full time employees.  I went on to fulfill my dream (at the time) of becoming a fancy pants executive.  If you follow my blog, you know the story.  After a few years, the realization sunk in that the fancy office in the fancy big city with the fancy title and the fancy paycheck ultimately come with a fancy price tag – your soul.

So needless to say, Kevin and Bayline have a few years on me in the business ownership gig.  And ultimately, and finally the point of this story, is that the student has become the teacher.

Flip to last week

 I am in the process of relaunching my company, Evil Genius Interactive, in my new locale of Sarasota,Florida.  It is not without its challenges.  While my experience and strength is in working with larger business or big marketing programs, the environment down here just won’t support that type of approach.  Granted there are only a few cat’s down here besides me that wouldn’t quake in their boots at a multi-million dollar marketing program, but the reality is that there are even fewer business with that need.

With the big guys, your lead in is the strategy – my strong point.  You talk about ROI, business plan integration, champions, and boardroom politics.  With the little guys, you talk about pretty pictures and hourly rates.  And that is quite a shift for me.

In discussing the challenges with Kevin, he mentioned how well the guaranteed SEO package works as a lead in with the smaller business.  And I can understand why. I am one myself.  We need to get in front of customers just like everyone else, but we don’t have a lot of money to burn – hence why anything that offers a service with a no-pay guarantee sounds like a voice from God.

How the Guaranteed Page One Google Thingy Works

I won’t go into details which you can find HERE. But what I will tell you is that from everything I have seen, it really works….or ultimately Kevin would not be pitching it to me, nor would I agree to partner with Bayline on it.

This is NOT paid keyword advertising.  This is natural search which has shown to have a 30 percent higher click thru rate as well as being seen as much more trustworthy than paid keywords.

So to super-dumb down-simpli-fizicate the process, here goes.

There are 2 parts.

First we create a list of 100 or so locale-based keywords that we think would work for you*.  We then narrow down that list is pick the best to run with.   Next, your site/blog/whatever is optimized for your chosen keywords.  They are incorporated into your titles, meta tags, articles, everything.  If needed, extra pages are created within your site which are live, but not visible anywhere other than your sitemap. Yes, there is a charge for this. This part is not free….yet.

The next step consists of stuff on our side.  And sadly, this is ALL manual labor. Brainless, but still manual.  Your site is submitted to all the major search engines…by hand.  Then dozens (or hundreds) of inbound links are created to your site.  Again, by hand and no black hat link farm stuff** .

Within 3 weeks, about 50% of your search terms (25 is the minimum number we work with) will appear on page ONE of biggies like Google and Yahoo.  Within 3 months, 90% should be up.  And of course comes the guarantee.  If you don’t show up on page one, that keyword is free.  Period.

The Pudding (where the proof is)

Not ONE client has gotten a free pass yet. That’s good for them, but really better for us   What that also screams in big neon letters with a pointing cartoon character and a marching band is this – it works.

If we have to start giving everybody their money back for being on page TWO think of it this way -  A. We go broke. And B. Page two is better than what you have now – and you didn’t have to pay for it.

So in closing

Geit it tard.  If you are using the phonebook for local traffic, stop.  There are 4 BIG phone book competitors now which all promise traffic, but ultimately gather dust because both you and I search the web before we open a phonebook.  That’s the way it is these days.  I’ve done it over the years for several businesses and the ROI is just not there unless your name is Aaaaaaadvantage Appliance Associates.

If you are doing lots articles, submissions, and link building and getting decent results all on your own., then keep doing what you are doing.  This is a slower path, but ultimately should get you the same results eventually. No need to pay anyone.

BUT if you are not into cranking out 3 or 4 new articles a week, posting them to dozens of category sites, amassing  followers, mailing your list, and basically whoring yourself to every “expert” site out there, then this might be the way to go for you.  After all, IT’S GUARANTEED.

**Heads Up: If your business client base is national or global, this plan is NOT for you. The power of it is in the specificity of geography.  It works for a dentist in Cambridge, a veterinarian in Sarasota, a CPA in Miami, a designer in Topeka, etc.  You don’t have to be brick and mortar, but your clients need to be searching for services in your neck of the woods.

***Side note: If someone suggests to black hat stuff to you (automated postings, link farms, keyword spamming,, etc) …run. It works for about 1 week, but as soon as the farm is blacklisted, ALL the farmed sites go on Googles Bad site list (presumably Santa‘s as well).  A reasonable metaphor is your credit after a bankruptcy… you will get it back if you are good, but it will take a looong time

FOR IMMEDIATE RELEASE:

Bayline Partners Latest Search Engine Client Gets 42 Google Page One Listings!
Parrelli Optical Centers of Cambridge and Danvers, MA retained Bayline Partners to help them drive traffic to their website. “Our first objective was to get them where 80% of internet searches are made… in the natural results spaces on Google and Yahoo. In just 4 short weeks they went from 0 visibility to having their 42 most requested search terms on the First Page in Google!” Say Kevin Roy, CEO of Bayline Partners

Try out a sample by “Googling” eye exams danvers, eye exams Cambridge, eye doctors danvers, optometrists danvers, high prescription eyeglasses, All have Page One Rankings!

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