What YOU want doesn’t matter!

Jul 30th, 2010 | By JJ Kennedy | Category: Marketing

From the Desk of Yoda:

“What you or I think is irrelevant. What the customer wants is what you give them!” (Pretty sure he said that)

Just a quick update today.  I thought I would share a perfect example of the disconnect between what YOU want to tell visitors and what THEY are actually looking for.

That disconnect is the reason you have crappy conversion rates, wasted SEO and Adwords, and abandoned pages.

 

Difference between your Front Page and what visitors came looking for.

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