Posts Tagged ‘ introduction ’

Small Business Marketing – Startup Phase 2c: Research and Target Market

Jan 30th, 2009 | By JJ Kennedy

This article is the third installment of differentiating yourself in the the introduction phase of the market lifecycle. In it, we will discuss several options for defining, qualifying, and surveying your target market.

Small Business Marketing – Startup Phase 2.a: Introduce and Intrigue

Jan 22nd, 2009 | By JJ Kennedy

In this article we begin to discuss strategies and tactics you can use to differentiate yourself in the Introduction phase of the lifecycle.